Establishment of Wholesale Market in Cambodia

The wholesale market will serve as a central platform for facilitating effective trade, streamlining supply chains through trade and contributing to the national economic growth and poverty reduction for the Cambodian rural people. The project will be implemented through a Public-Private Partnership (PPP) framework, leveraging private sector expertise, innovation, and financing capability of the private sector. This approach will facilitate effective risk-sharing between the government and the private partner, thereby ensuring the efficient execution of the project. Additionally, PPPs mitigate the financial strain on public funds and promote long-term sustainability through revenue-sharing models. The collaboration between the public and private sector will further enable technology transfer, workforce development, and integration into regional and global supply chains, thereby reinforcing Cambodia's economic competitiveness.